How to Create a Business Account on Pinterest

Posted on 09/11/24 05:11 am

How to Create a Business Account on Pinterest

What is Pinterest in Terms of Opportunities for Companies and Brands?

Pinterest has earned its reputation as a destination for creative minds and entrepreneurs seeking inspiration and connecting with like-minded individuals. With a monthly user base of 400 million, the platform offers a wide-reaching audience eager to discover something special.

Pinterest allows users to browse aesthetically curated content created by both individuals and brands, showcasing their values. Over 80% of the platform’s audience is actively engaged in business ventures, making it a key question: what is Pinterest doing well for businesses? Let’s take a look.

What is Pinterest for Business?

The Pinterest website and app allow users to browse photos and explore topics without an account. All posts are user-generated and indexed by search engines like Google, allowing anyone to find images from Pinterest.

Pinterest’s search functionality is based on keywords found in image descriptions. For example, a search term like “haircut for men” can lead to various image categories. But what is Pinterest doing to offer new content to returning visitors who aren’t sure what ideas to explore next?

Pinterest's development team has designed a sophisticated recommendation engine that analyzes users’ previous interactions, such as the pins they browse, the boards they create, and their search activities. There are two main feeds: Home, which offers personalized recommendations, and Today, which highlights trending topics.

Apart from posting images, users can also create boards to promote ideas by curating content related to a particular destination, company, or brand. The platform provides a variety of tools for marketers, including statistical boards, metrics, post comments, board names, descriptions, and more.

Overall, Pinterest offers vast potential for brand promotion, especially for those using it for business purposes.

How to Start Using Pinterest for Business?

Creating a business account on Pinterest allows you to run ads and access detailed analytics to measure the impact of your posts. This type of account offers the same features as a personal Pinterest feed but includes additional tools tailored for marketers and business owners.

There are three ways to start using Pinterest for business:

  1. Create a New Business Account
  2. Set Up a Linked Account
  3. Convert a Personal Account to a Business Account

For the first option, click the registration button and select the option for businesses. Add an unused email address, create a passphrase, and confirm your age. Set up your business profile, describe what you do, and choose if you want to run ads.

For the second option, log into your account, click “Add account,” and follow the on-screen guide. Then, follow the same process as in the first option. You can register for this account type both on mobile and desktop.

If you're converting your personal account to a business account, log in and go to: Settings → Manage Account → Convert to Business Account. Follow the same steps as in the previous options.

Regardless of which option you choose, Pinterest will require two-step authentication for security purposes. To complete 2FA, confirm your phone number by SMS. However, you don’t need to use a mobile number with a SIM card; a virtual phone number for Pinterest will work just as well.

Virtual Phone Number for Pinterest Account

A virtual phone number is a cloud-based solution that bypasses geographical restrictions and helps maintain your privacy. Virtual numbers are not traceable or punishable, ensuring maximum comfort and security while using them. These numbers are commonly used to bypass phone verification for apps, social media platforms, messengers, and more.

Virtual phone numbers are popular worldwide due to their low cost and ease of use. SMSOTPVERIFYrents virtual numbers for one-time use or recurring registration/verification. If you're creating a business account on Pinterest, you can purchase a virtual number for about $1.

Here’s a guide to obtaining a virtual phone number for Pinterest:

  1. Go to SMSOTPVERIFY , register, and log in.
  2. Visit the “Top up my balance” page and make a deposit.
  3. Click on “Get SMS,” select your country and Pinterest service.
  4. Click “Buy SMS,” and copy the phone number provided in the history section.
  5. Start the registration process on Pinterest using the virtual phone number.
  6. Return to SMSOTPVERIFYand click “Receive SMS” to check for your confirmation code.
  7. Once you receive the OTP, complete the registration process and start using Pinterest for business.

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