Posted on 10/11/24 02:59 am
Setting up automatic email campaigns to reach your customer base is a powerful way to grow your business while maintaining and strengthening contact and trust with users of your products or services. MailChimp is one of the most user-friendly tools in this niche, offering thoughtful additional functionality.
So, what makes MailChimp unique as a marketing automation platform, and how can you create a MailChimp account if you don’t have a phone number available? Let’s explore these questions in this blog post.
MailChimp is one of the top email marketing services, founded in the USA by Rocket Science Group in 2001. Initially, its focus was solely on mail distribution. But in 2019, the company expanded to provide full-fledged marketing services, mainly targeting smaller organizations. The list of auxiliary features includes CRM, a website-building tool, payment acceptance, CMS, comprehensive analytics reports, and more. All features are available on the web and through mobile apps.
In 2021, the platform became part of the American software provider Intuit.
MailChimp integrates easily with a wide range of CRMs and other apps that businesses may already be using, making it versatile in adapting to existing workflows.
MailChimp is primarily used for creating and automating email marketing campaigns for your company's customer base. Businesses can use this functionality to promote products or services, re-engage past customers, and attract new audiences. Additionally, the service allows MailChimp account owners to segment their audience and send specialized email newsletters to different targeted groups.
If your customer base includes fewer than 2,000 people and you send no more than 15,000 emails monthly, you can use MailChimp’s email marketing functionality for free.
To ensure the success of your marketing campaigns, you should complete MailChimp’s email verification. This helps prevent your email newsletters from ending up in spam or being blocked by other email providers. Verifying your email establishes that you are a trustworthy sender and ensures that you send emails only to active email addresses within your client database.
Continuing with “What is MailChimp used for?”, let's highlight its in-built CRM functionality. When you acquire a new lead, you can import their data into MailChimp’s CRM system, allowing you to build a database of client information you can revisit at any time. Directly from the app, you can connect with clients through calls, text messages, or emails, and add notes and tags to each contact’s profile. These features make it easier to find contacts and access valuable information whenever needed.
In terms of analytics, MailChimp provides detailed reports that allow you to measure the effectiveness of your marketing campaigns. The platform also offers tips on how to improve your overall strategy.
With MailChimp, you can publish targeted advertisements to specific groups on Instagram and Facebook, extending your marketing reach.
MailChimp can also benefit e-commerce companies by boosting sales. For example, it automatically sends reminder emails to customers who leave items in their shopping carts. Additionally, the platform provides revenue reports for each client, allowing your company to analyze performance and receive recommendations for future actions.
If you use MailChimp for business, setting up 2FA (two-factor authentication) is a wise move to secure your account against unauthorized access.
When enabling 2FA on MailChimp, you’ll first enter your credentials and then a one-time passcode sent via SMS or generated by an authenticator app. For SMS-based authentication, you will need a phone number.
After enabling 2FA, you won’t be able to disable it, though you can update the phone number linked to your account or select a different authentication method. If you prefer to receive a confirmation code via text, there’s no need to share your actual phone number with the platform. Instead, you can use a temporary virtual phone number, which is often more convenient.
Creating an account without a personal phone number is easy, thanks to temporary virtual phone numbers designed specifically for streamlined registration and verification. These numbers don’t require physical phone lines or SIM cards, so you don’t have to submit documentation or visit a provider’s office. Plus, they’re available at an affordable price.
With smsotpverify, you can choose from over 190 countries’ mobile providers to register in 1,000+ global and local apps. The service offers two types of numbers: reusable numbers, suitable for multiple registrations, and disposable numbers.
To create a MailChimp account, a disposable number will work best. Here’s how: