Posted on 14/11/24 05:17 am
Managing multiple accounts is an effective method of business promotion on social media. However, to avoid getting shadowbanned, there are a few nuances that every marketer should be aware of before starting to use multi-accounting.
What are they, and how can you bypass them to successfully manage numerous accounts on TikTok? Let’s discuss these questions, but first, let’s remember what TikTok offers when it comes to brand marketing.
TikTok is a major entertainment platform for posting short videos that express opinions and reactions on various topics, mostly inspired by celebrity events, participation in dancing challenges, and diverse video memes. Moreover, users leverage the platform to discuss social trends and issues (though not politics).
The platform was created by the Chinese billionaire Zhang Yiming and now has over 1.04 billion monthly active users worldwide.
For millions of people, TikTok is the number-one social media platform they check multiple times per day. For businesses in various industries, it is an excellent digital tool for running live and native brand advertising campaigns. Just look at Selena Gomez’s ‘Rare Beauty’ cosmetic brand, for example.
But what does TikTok offer businesses? This social media platform offers great convenience for company promotion because millions of users around the world enjoy its main format. It also provides useful analytics that helps CEOs and marketers gauge the effectiveness of their campaigns.
To summarize, TikTok allows businesses to:
Another question many marketers may have is: “Can you have multiple TikTok accounts?” The answer is yes, it is possible. In fact, it can help brands increase engagement by running several accounts on TikTok at once. However, to avoid penalties, it’s important to manage these accounts correctly.
For marketing specialists, managing multiple accounts on social media is common practice as it helps them engage more actively with clients and, consequently, promote a brand. However, on TikTok, users need to be especially cautious when multi-accounting, as certain actions can lead to a shadowban.
A TikTok shadowban means the platform does not suspend or block your account, but the content you post will no longer appear on the “For You” page, which is the main feed. This drastically decreases viewership and engagement.
If an account violates TikTok’s community guidelines, the platform’s algorithms may automatically shadowban it to protect other users. The most frustrating part is that you won’t be notified if this happens.
The most common reason for a shadowban is attempting to falsify your identity or pretending to be someone else.
Additionally, when managing multiple accounts, it’s crucial to handle each account from a separate device, as TikTok collects digital fingerprints of users’ devices. If TikTok detects you are multi-accounting from a single device, it will likely recognize that the accounts are connected and shadowban them all.
To register separate accounts, you need to use unique usernames, emails, and phone numbers for each account. Using a virtual phone number with a limited duration for each separate account is a smart choice for verifying your TikTok accounts.
These virtual phone numbers do not require you to reveal your identity when purchasing, and they are not tied to any specific device or geolocation. This makes them ideal for identity verification while keeping your real information anonymous.
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