TikTok is a breath of fresh air for many projects; this new social network is developing rapidly and gaining an increasing share of advertising space. With the right approach, it can make your brand popular, which will certainly affect sales.
Benefits of TikTok Business Accounts
TikTok is a platform for the most daring and extraordinary ideas, primarily aimed at the younger generation. The question arises: which profile do you need—a business or personal? It is essential to understand that not everyone can effectively promote their business and earn money.
The platform is best suited for those whose business focuses on mass buyers who do not spend a lot of time making purchase decisions. Here are some examples of commercial entities that target the general public:
Clothing stores, shoe shops, and baby product stores
Beauty shops
Furniture stores
Car and other repair services
The screenshot below shows successful examples for mass-market products (indicated by the number of subscribers and likes):
Promotion is also suitable for bloggers, regardless of their experience level, whether experienced or beginners.
However, those who definitely shouldn’t try their luck on this social network are highly specialized projects for which overt positioning is taboo.
How Do Business TikTok Accounts Work?
The platform is primarily an entertainment social network; therefore, to effectively promote a product, you must follow certain rules:
Showcase your products in mini-review format.
Encourage customers to leave reviews in any appropriate manner.
Record video announcements dedicated to the release of new products or promotions.
Accumulate questions from your subscribers in the comments under your videos and occasionally record video answers to them.
Regularly post videos featuring new products from your business.
Publish videos about open vacancies in your company.
There is nothing better than a video portfolio that matches your audience’s music preferences.
Your fans will certainly thank you and be more willing to spend money if you take care of them. Record videos with life hacks that make it easier for your customers to use your products.
Make a video tour of your office and introduce clients to the employees of your company.
Share interesting facts about your company, preferably with beautiful graphics and informative numbers.
All of the above is precisely what the app offers.
How to Create a Business Account on TikTok
If your project fits organically into the target audience and you decide to promote your products here but do not know how to do it correctly, use our step-by-step instructions:
Fill in the profile name (it’s best to use keywords related to your business—type of activity, location, company name, or your name).
Add an attention-grabbing avatar. Consider one of the three most proven options:
A short video or animation instead of a static frame (to attract attention).
Your corporate logo (if working to increase brand awareness).
Your photo (if you want to reduce the distance between you and your clients).
Unreviewed story (an analogue of stories on Instagram, a great bait to attract a new audience).
Thematic picture (the most popular option, immediately filters out non-targeted traffic).
Describe your project briefly in the profile description. It’s best to post unique commercial offers, your contact details, terms of cooperation, etc.
Place links to your pages on the internet (official website or other social networks).
Use tape clips.
The most important step is to enable the Pro account. To do this, go to the profile settings, select “Account Management,” click on “Switch to Pro Account,” and choose the category of your activity. The screenshots below show how to do this:
How to Improve the Effectiveness of Your TikTok Business Account
Increasing the popularity of any business account on TikTok is no different from other social networks. Remember the benefits: an artificial increase in the number of subscribers, likes, positive comments, and views of your content.
For the most effective use of this opportunity, we recommend using the service for the sale of virtual numbers, SMSOTPVERIFY. The site allows you to buy a virtual number for TikTok for only $0.09, maximizing the effectiveness of promoting your product. At the same time, you can create as many accounts as you like, ensuring maximum profit.
You can also rent a virtual number for a specified period, enabling you to receive SMS repeatedly and create accounts on various sites.